One of the biggest questions we get from experienced HR professionals considering consultancy is: “But how will I actually get clients?”
It’s a valid concern – especially if you’ve mainly worked in in-house roles. You know you can deliver great HR support, but selling yourself might feel unfamiliar. That’s why at face2faceHR, we focus heavily on helping our consultants feel confident and capable when it comes to business development.
In this final article of our May series on how to market yourself as an HR consultant, we’re highlighting the practical, tailored support for HR consultants we offer to help you win clients – covering networking, personal branding, and digital marketing. If you’ve read our earlier articles on attracting new clients, positioning yourself as the go-to HR expert, and networking strategies, you’ll see how face2faceHR helps you bring all these elements together with the tools and guidance to make them work in real life.
Tailored support with marketing
Marketing isn’t one-size-fits-all. Some consultants enjoy networking and speaking engagements, while others prefer writing content or using digital platforms. That’s why we begin by understanding your strengths, your local market, and your comfort zone – and help you build a strategy around you.
You’ll get support not only in developing an initial marketing plan but also in refining and evolving your approach as your business grows.
Getting confident with networking
Love it or hate it, networking remains one of the best ways to grow your client base.
We support you with:
- Training – how to find the right events and introduce yourself with confidence.
- Resources – conversation prompts, follow-up templates, and checklists to make things easier.
- Encouragement – whether it’s a pep talk before an event or a chat afterwards, we’re here.
And you’re not doing it alone. You’re part of a supportive team of face2faceHR consultants who regularly share what’s working in their areas, giving you fresh ideas and reassurance.
Building your personal brand
Your personal brand is what sets you apart and builds trust with potential clients. It’s not about flashy logos – it’s about clarity, consistency and professionalism.
We help you with:
- Clear messaging – defining your niche and ideal client, so your communications are focused and effective.
- Design and materials – we provide a professional-looking brand identity from day one – logo, colour palette, templates and more.
- Content support – we regularly share ideas, editable articles and guidance to help you keep your profile visible and your messaging on point.
In our earlier May article, ‘How to position yourself as the go-to HR expert’, we talked about the importance of visibility in your community. Your personal brand underpins all of that – and we’re with you every step of the way to help you shape it.
Digital marketing made simple
Digital marketing can feel daunting if you’re not familiar with it. But done well, it’s one of the most efficient ways to attract and convert clients.
Our support for HR consultants includes:
- Website – you’ll get a professionally built, SEO-optimised page tailored to your local market.
- Social media help – we provide post templates, content plans and advice to help you show up confidently online.
- Email marketing – we manage this for you, sending a monthly newsletter plus additional mailers like case studies and “your questions answered” to your mailing list – keeping your audience engaged and positioning you as a trusted expert throughout the month.
- Google and SEO basics – we explain how clients find you online and how to make sure your presence is doing the work for you.
As we discussed in ‘Effective ways to attract new clients’, digital marketing doesn’t have to be overwhelming – it just needs to be consistent, and that’s where we help.
Nurturing leads without pressure
Not every potential client will be ready to work with you straight away. That’s why a key part of marketing is learning how to keep in touch without being pushy.
We help you:
- Stay visible – with helpful check-in messages, newsletters and relevant updates.
- Add value – by providing useful, timely insights that keep you front of mind.
- Stay organised – with tools to manage your pipeline, so opportunities don’t slip away.
As we covered in ‘Networking strategies for HR consultants’, relationship-building is central to success in consultancy – and we guide you through how to do it naturally.
You’re never on your own
A huge benefit of joining a franchise like face2faceHR is the ongoing support you get. You won’t be left to figure it all out after launch – we’re by your side as your business evolves.
Whether you’re preparing for your first networking event, unsure what to post on LinkedIn, or need help framing a tricky client email, we’re only a message or call away.
That day-to-day, real-world support for HR consultants makes all the difference, especially in those early months.
Final thoughts: building your business with confidence
Marketing doesn’t mean sales pitches or pretending to be something you’re not. It’s about being consistent, authentic, and making it easy for the right people to find and trust you.
If you’ve been following this month’s articles and are starting to picture what life as an HR consultant could look like, it’s reassuring to know you won’t be figuring it all out on your own. At face2faceHR, we provide the practical tools, training and ongoing support you need to grow your business and build a client base that suits your goals.
Interested in finding out more about how we support our consultants with marketing and every other aspect of running a successful HR business? You can download our prospectus or get in touch for a chat – we’re always happy to talk.