Marketing
The face2faceHR franchise blog is here to help all HR professionals who run, or would like to run, their own HR consultancy.
We regularly add new content on marketing your business, dealing with clients and how to run your own HR business.
You want to grow your business and be successful, but you don’t want to spend ages and lots of effort chasing after lots of new clients all the time. Because that’s quite time consuming, and hard work. You do need new clients to grow, of course you do. Sometimes you’ll lose some – a client […]
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As with most people who decide to set up business on their own, the reason HR professionals set up their own HR consultancy is because they are really good at what they do, and they enjoy it. It’s the same for most people, when starting a new business, or deciding to go it alone, they […]
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This week is back to school week for a lot of parents, including me. I went away on holiday for a couple of weeks, worked the rest of the school holidays, and I am now getting back into a normal routine and looking ahead to autumn. But actually in my experience it’s not just parents […]
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The variety involved in being self-employed wasn’t something I thought about much before I became an HR consultant. I obviously knew that having clients in different sectors would mean variety, but I hadn’t thought about it particularly in terms of challenges or how it might enhance my (and any future consultant’s) working life. When you […]
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Something that can be a frequent frustration in HR is a failure from managers to let you know about a problem early enough. With virtually any staff management challenge, dealing with it early and in the right way is absolutely key to successfully addressing it and minimising negative impact. HR professionals often spend too much […]
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One of the things we’ve found clients most appreciate is the fact that we give advice and guidance about what can be a very dry and tedious subject in a down-to-earth, relaxed and realistic way. We continue this approach throughout all our communications including our newsletters, our managers guides and our articles. Although it’s obviously […]
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One of the main problems with working at home can be staying productive. There are distractions around you, no colleagues who might notice if you faff about on the internet or watch telly, and always other things to do in the house. I’ve spoken before about my top tips for continuing productivity in self-employment, but […]
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As HR professionals one of the things we need to do on a relatively frequent basis is persuade employers/clients to do things. To change practices or processes, take various types of actions, implement initiatives. But in the majority of cases, the HR professional does not actually have the authority to say “this is what’s happening”, […]
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One of the key elements of the marketing training our consultants benefit from is exactly how to ‘sell themselves’, especially when out and about meeting people. It doesn’t come naturally to most HR people, and using stories can be a very effective way of doing it. By stories, we mean anecdotes about what you’ve been […]
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One of the most important things our consultants want is to ensure their clients feel the advice and support they get is a positively beneficial thing for their businesses. We want to help clients do what they want to do. We want to help them achieve their business objectives and to do this we want […]
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At face2faceHR we’re passionate about working with and becoming part of our local business community, and we find that clients like this too. One of the things we get a lot of feedback on when we ask clients why they contacted us or decided to work with us was that they were looking for an […]
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If you’re thinking of setting up on a self-employed basis as an HR consultant, either completely on your own or with an established brand, a key part of your marketing will be understanding what your potential clients are looking for. Understanding this will enable you to work out how to effectively communicate to potential clients […]
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