Marketing
The face2faceHR franchise blog is here to help all HR professionals who run, or would like to run, their own HR consultancy.
We regularly add new content on marketing your business, dealing with clients and how to run your own HR business.
Marketing is often the most challenging thing for a new HR consultant, but the enormity of it can feel overwhelming. For someone...
This is something I hear a lot from HR professionals I talk to about self-employment. Generating clients is the aspect of running...
Social media is a key marketing tool for most businesses these days, and HR consultants are no exception. Used well, it can...
Are you trying to appeal to everyone? It’s one of the classic mistakes many self-employed HR consultants (and self-employed business owners of...
As an HR consultant you obviously want to make the most of any potential lead, any opportunity to get client work. But...
Something all new consultants worry about is the competition – it can feel a bit intimidating being a new entrant into the...
Sometimes I hear of people worrying about how they ‘come across’ in their marketing activities. It might be trying not to be...
Sometimes when I’m talking to a potential franchisee, the discussion turns to which geographical area they want to cover. And a common...
One of the key elements of the marketing training our consultants benefit from is exactly how to ‘sell themselves’, especially when out...
As sophisticated consumers, we are all surrounded by brands, and the choice between brands in our daily lives. Every time we make...
A wise woman once said to me at a difficult personal time, “Remember everyone’s definition of success is different. At the moment...
Effective marketing is absolutely crucial for any small business, and HR consultancies are no different. HR consultants start their business largely because...