Using articles in your marketing

As a consultant with face2faceHR you’ll be using our tried-and-tested marketing model. We provide loads of guidance and tips on how to do this, but we also do some of it for you. One of the things we do is write regular articles on various aspects of HR.

We group articles and other marketing provision into monthly themes – for example in May 2017 we focused on ethics and values. We try to address the common queries and issues we come across with small business clients so that the articles are relevant to your target audience.

We also try to write the articles in accessible, engaging language, avoiding excessive use of terminology and irrelevant detail, and at the right length to make them readable.

Writing articles is one of those things that is fairly time-consuming, and does tend to slip to the bottom of the to-do list for a busy consultant, which is why the fact that we do it for you is so valuable.  You can use the articles in all sorts of ways in your marketing, both in person and online, and can base all sorts of marketing strategies on the themes and contents of articles for any given month.

Another huge plus is that for some people, writing from scratch does not come naturally. It’s a skill which is not necessarily essential in HR, so many prospective self-employed consultants will struggle with it. Having this type of marketing activity done for you frees you up to concentrate on what you’re good at, making the most of your skills to bring in more income for your business.

If you’d like to discuss becoming a partner with bags of support, do get in touch.