How to improve your marketing strategy as an HR consultant

When most people start their own business, they often do so because they excel in their particular field, whether it’s consulting, training, or providing a specialised service. However, one significant challenge that many newly self-employed HR consultants face is a lack of experience in marketing.

Understanding how to attract and retain clients is crucial for the success of any business, yet it is an area where many HR consultants struggle.

The marketing struggle for new HR consultants

Most newly self-employed consultants spend months or even years grappling with ineffective marketing strategies. They experiment with various approaches, often wasting time and resources on methods that do not yield results. The confusion and frustration that comes with not knowing how to market themselves can be overwhelming. Without a clear direction, many new consultants find themselves getting nowhere fast, trying to figure out what will work for their business.

How face2faceHR addresses marketing challenges

face2faceHR offers a solution to this common problem. With extensive experience and proven strategies, we’ve eliminated the trial-and-error process that many new consultants endure. We understand which marketing methods are effective and provide the necessary information and support to ensure your marketing efforts are successful.

Comprehensive marketing strategy

Our marketing strategy is meticulously designed to maximise the efficiency of the time you spend on marketing. It is tailored to ensure that potential clients who are ready to purchase your services actively seek you out.

The face2faceHR marketing model comprises six essential elements: website, PR, mailshots, contacts, social media, and networking, some done by us and some by you. Each element plays a critical role in your overall marketing success, and when combined, they create a powerful synergy that drives client acquisition and retention.

1. Website

Your website is your digital storefront. It is often the first point of contact potential clients have with your business. We provide you with a professional, SEO-optimised website that not only looks great but also ranks well in search engine results, ensuring that clients can easily find you online.

2. Public relations (PR)

Effective PR builds your reputation and credibility, and maintaining a local profile is crucial. As part of our marketing strategy, we recommend engaging with local radio stations that feature business programs seeking expert content. Additionally, submitting articles to local magazines can enhance your profile. We offer tools like quizzes and presentations to help you introduce yourself and stimulate discussions at local business networking groups or small business conferences. Lastly, exhibiting at local events is an excellent way to raise your profile, expand your mailing list, and connect with valuable contacts. We provide the tools and collateral to support you in all these efforts.

3. Mailshots

Targeted mailshots are a powerful tool for reaching potential clients directly. We create and send compelling mailshot campaigns on your behalf to your contacts that capture attention and generate leads, ensuring that your message reaches the right audience.

4. Contacts

Building a strong network of contacts is essential for business growth. We provide you with strategies and tools to expand your professional network, assisting you to connect with potential clients and referral partnerships who can help your business thrive.

5. Social media

In today’s digital age, social media is a vital component of any marketing strategy. We help you navigate the complexities of social media marketing, teaching you how to engage with your audience, build a following, and turn social interactions into business opportunities.

6. Networking

Face-to-face networking remains one of the most effective ways to build relationships and generate business. We support you in identifying and attending relevant networking events, and provide you with the skills to make a lasting impression and turn connections into clients.

Continuous support for ongoing success

By joining our franchise network, you are not alone in your business journey. We are committed to providing continuous support to ensure your marketing efforts are always on point. Our comprehensive training and ongoing guidance mean that you can focus on delivering exceptional service to your clients while effectively attracting new business.

Starting a business can be daunting, especially when it comes to marketing. A face2faceHR franchise helps you overcome common challenges by offering proven marketing strategies and dedicated support. With our assistance, you can confidently build a successful consultancy and ensure your marketing efforts lead to sustained growth.

Ready to kickstart your journey to success? Download our prospectus or get in touch for a chat to learn more about how we can support your business ambitions!